Getting Your Restaurant Off The Ground
Several times in my career I’ve experienced restaurant projects that I just can’t get off the ground. This has always been down to clients who keep changing their minds about the design and putting the launch date back, mostly for flimsy reasons. I even had one small project that went on in an endless spiral of unnecessary design revisions and self-imposed setbacks for 8 years. In the end I had to remove myself politely because I couldn’t live with the frustration and disappointment.
This typically happens between couples or businesses run by families or committees who are not comfortable together. I’ve noticed that they seem to appoint advisors as relationship counselors or mediators instead of facing up to their own internal differences.
The Indecisive end up wasting huge sums on drawings and designs that never get implemented. So, whilst consultants like me get paid, the wasted effort is too big a drain on our creativity.
The strange thing is that it's always my best ideas that get squashed so I’ve come to the conclusion that the problem is not fear of failure but fear of success.
Because if the design works, things are going to change and, although I embrace it, not everyone else is ready. Some prefer the idea to the reality.
I think that the answer is to set a clear timetable and agree the launch date up-front. You can then set deadlines after which decisions made can only be changed in exceptional circumstances - asteroid impact for example.
Get everyone to buy in and then launch. Ready or not.